The Power of A Picture!
Updated: Dec 19, 2020
Visual Content Marketing Speaks Values...
Muhammad Ali knocks out Sonny Liston in the first round of the heavyweight championship in Lewiston, Maine, 1965. Photograph: Neil Leifer/Sports Illustrated
The ever-increasing impact of digital communications and social media on the audience underlines the massive changes that have occurred in Brand Communication over the last decades. Firstly, some research that shows the importance of professionally created images to drive your marketing strategy and client engagement; 90% of information transmitted to the brain is visual. The brain processes visual information 60,000 times faster than text. 67 percent of consumers rely more on product images than other customer’s ratings. Eye-tracking studies show internet readers pay close attention to information-carrying images. When the images are relevant, readers spend more time looking at the images than they do reading text on the page. When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retain 65% of the information three days later.
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Tony Steward Sr. – Contributing Writer
Tony Steward Sr. is an international multifacet artist specializing in photography and stain glass painting. Tony is a long-time educator of art history and photography, which he has tough in Europe, Germany, and the United States.