• Gina Morano – Contributing Writer

If Your Website Doesn’t Have These Features… Consider It A Failure!

Updated: Dec 19, 2020

The Top 7 Feature Every Small Business Website Must Have.

I get daily emails from business owners asking me to help them with their SEO (search engine optimization). Some small business owners have a fantasy of a random person going on Google searching for something and BAM, their business pops up at the top of the search. There are millions of businesses out there all looking for those top 5 spots on the web search. Instead of focusing on those top 5 spots focus your attention on social media and interacting directly with your customers. I give this advice to business owners constantly and nobody listens. Business owner such as Davion Coleman, the owner of thekre8iveshop.com and long-time business partner, uses a direct-to-consumer approach focusing on direct marketing. He’s a one-man shop gaining success, selling his products/services, and building his businesses up. I respect and admire his work, so when these businesses ask for my assistance with their SEO I first send Davion to check their website out. He tells me the same 7 things every time. Domain name problematic, no clear business objective, hard to navigate, no contact information, no CTA (call to action), no responsive webpage, and lastly trashy web design. The Top 7 features your website must have for it to be successful!


1. Suitable Domain Name A domain name or web address is an address where you can be found online such as .com, .net, .org, etc... This signifies who you are, your brand, and the services you offer. It is preferred to have a domain name with .com. Make sure that your domain name is short, easily recognized, and meaningful. A domain name should not be troubling to spell, long and confusing. It should represent your brand and the products or services you deal with. 2. What Does Your Business Do What does your business do, what is its objective? This should be clear straight forward and immediately answered on your domain name and home page. If you own a barbershop and the domain name is johndoecuts.com to the customer they may not initially know what service your business offers. So it’s important to state on your homepage, and you want that to be the first thing customers see. Now you may be asking yourself this can be addressed at step 1: Suitable Domain Name. The problem with that is johndoebarbershop.com, .net, .org may have been taken. So it’s important to clearly state your business objective on the homepage.

3. Easy Navigation Design Visitors may not browse your website repeatedly or may not come back at all if your website is difficult to explore. Navigation design is a key role in user experience. On your website make sure the navigation bar is present at the top of all the web pages. It helps users to find what they are looking for, and they love to visit your site again and again. Also, Footer navigation and breadcrumb navigation should go well with anything that makes users easy to explore your website. 4. Contact Information Customers visit your website because they have an interest in your business. It’s essential to have contact details on your website. The contact information includes an email address, contact form, location, contact number, or you can just have a contact fill-in box. 5. Call to Action Call to Action (CTA) is a major bonus to your website. So, it should be placed in various places on your homepage, both before the fold and bottom of the homepage. This helps visitors to take instant action on your website. Also, you may not desire to make your website sales pitch as it may irritate your visitors. So, one of the ideal ways is to experiment and look at which works best for your specific website. Placing simply worded statement or command like “Call Now” or “Sign up” are likely to get the desired action compared to “Click Here”. 6. Responsive Website Visitors will browse your website from their desired device which can be a desktop, laptop, mobile devices, or any other. It is important to develop a responsive website. You can do it in two ways. Either build a separate website with a similar URL or use a web development platform that automatically adjusts the website to any device your users explore. The second option is much cheaper than the first one. So, I suggest going for a second option. This is an essential thing so make sure your website works well on all devices. Google also gives priority to responsive web design. 7. Clean Web Design Clean web design is important and can be subjective but it's important to have a clear precise and easy-to-navigate website. It doesn’t necessarily have to be simple it just can’t be messy! If your website is clean and straight to the point you will find much more success. To wrap everything up, these are the top features that every small business website should have. Also, the accomplishment of your website can be predicted using these techniques and features. Truly, clean, easy to understand typefaces with quick load time are a great ingredient for a healthy website. Always build a website focusing on your users and encourage enduring relation delivering the thing they demand. So let’s build a great website first then we can focus on SEO.


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Gina Morano M.B.A. / Super artist – Contributing Writer

Gina Morano is a creative genius and marketing guru! Gina is a lover of food and a music fanatic. #ginamorano #website #marketing


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