• Lukumi Arlota – Contributing Writer

10 Keys To A Successful Digital Marketing Career

Updated: Dec 19, 2020


It’s going to take more than just a love for online communication to prove your worth in the field of digital marketing. In order to be successful in this lucrative industry, you’re going to have to stay ahead of the trends, have a holistic skillset, and never stop learning. These 10 keys to standing out as a Digital Marketing professional. Key 1: Learn the Language of Digital Marketing KPI? SEO? CTO? Acquiring knowledge of these terms allows you to fully comprehend the metrics you measures every day; better evaluate the performance of your marketing campaigns and allow you to make more strategic decisions. Key 2: Reflect Real Buyer Personas in Your Campaigns. Digital marketing isn’t about talking to your audience, but about talking with them. Learning to listen to what they want helps you become better at communicating with them – through the right marketing channels, with the appropriate tone and language. Key 3: Become an Expert in Specific Areas of Digital Marketing. Digital marketing encompasses a whole host of disciplines – From mobile to social media to email marketing. In order to be the best at what you do – dabble in a bit of everything. But at the end of the day, specialize. Key 4: Learn to Network in Digital Marketing. This is where you put the social into social media. Want to be successful at communicating in an online space? Well, then you have to be able to work for the crowd in “real life.” Key 5: Grow with the Trends in Digital Marketing. The internet is constantly evolving, which means digital marketing training and trends are changing just as fast. Key 6: Cultivate a Greater Understanding of Digital Marketing Essentials. As a Digital Marketer, you work closely with web designers, graphic designers, and developers. It’s not a necessity but it is advantageous for you to have a basic understanding of HTML and programming languages such as JavaScript and CSS. This helps you approach marketing campaigns with greater clarity and may open you up to a gift you never knew you had. Key 7: Digitize Your Resume for a Digital Economy

Making it big in the marketing world means you’ve got to blow your job interviews out of the water. And there’s nothing that shouts, “I’m a digital marketer you want to hire” better than replacing your average, everyday CV with a mind-blowing digital showcase of your analytical, strategic, and creative skillset. Key 8: Use Your Natural Curiosity to Keep On Learning

The future belongs to the curious. And curiosity goes hand in hand with passion. Having an inquisitive and zealous nature is key to innovating, strategizing, problem-solving, and taking risks. Digital companies want to hire people who have the curiosity to try out new ideas, apps, or platforms. Key 9: Connect Digital Marketing to Business Goals.

Digital marketing directly affects the bottom line of the business and therefore needs to be aligned with the goals and vision of the business. If you want to stand out in the digital marketing world, ensure you always communicate how your campaigns and strategies can contribute to achieving the overall business goals. Key 10: Formalize Your Knowledge in Digital Marketing

There’s only so much you can learn on your own. Take your knowledge and skills to a new level by studying a Digital Marketing online short course, backed by the University of Cape Town. You’ll learn all about the digital marketing world and have the opportunity to build your own integrated digital strategy.


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Lukumi ArlotaContributing Writer

Lukumi Arlota is a mental health advocate, black empowerment activist, public speaker, and business owner.

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